Project
OAHI
Background
OAHI automates rostering, award interpretation and payroll compliance. So, you stay audit-ready and focused on your people, not paperwork. Hat Media approached me to develop a comprehensive rebrand and website built on the Webflow platform.
Considerations
- A self-managed website was essential, making Webflow an ideal tool. This empowered the marketing team to make rapid changes, update and publish media.
- The prior branding was stale, unpolished and didn't instil trust for prospects.
- The new marketing team had ambitious targets and appreciated the ability to self publish with few bottlenecks.
- In collaboration with Hat Media, website copy was completely crafted to position OAHI for a big marketing push across web and social media.
