Project
RedBalloon
Background
RedBalloon is one of the most trusted experience-gifting businesses in Australia. I was hired to review the entire customer journey and propose improvements in order to increase the conversion rate of mobile traffic — which at the time was below expectations.
The business had to absorb the cost of support calls due to performance and UX issues. These issues arose because certain points of the user journey weren’t addressed.
"Jeremy was great to work with... He was always willing to guide the devs to a pragmatic implementation of his designs, which really simplified the UX and definitely made it look better and work more effectively."
Brett Raven, CTO RedBalloon