Xero

Xero provides the tools people need to build their business — beautifully.

Client

Xero (NZ)

Role

Brand Designer

When

2013–2014

Background

With the support of a fantastic team I worked on modernising large sections of the Xero customer journey — with a particular focus on high traffic sections, as well as new education initiatives like Xero TV. I designed many of the pieces of the journey at the time, including navigation elements, art direction for feature sections and photo compositing.

Objectives

During my time at Xero, the business was fairly new in the US and UK markets which meant we had to be sensitive to the nuances of those local markets. This was a great experience overall, and taught me some great lessons on messaging, how audiences respond to certain imagery and some of the finer aspects of user testing and feedback.

"Jeremy is one of the most organised and talented designers I’ve had the pleasure of working with. He pushed the boundaries of what we did with the site, art direction and brand at Xero. I wouldn’t hesitate to work with or hire Jeremy again."

Dan Newman, Creative Director – Xero