Project

RedBalloon

Client

Big Red Group

Type

Experience Design

Period

2017

RedBalloon is one of the most trusted experience-gifting businesses in Australia. I was hired to review the entire customer journey and propose improvements in order to increase the conversion rate of mobile traffic — which at the time was below expectations. The business had to absorb the cost of support calls due to performance and UX issues. These issues arose because certain points of the user journey weren’t addressed.

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