Xero

Client
Xero
Role
Marketing Designer
Period
2013-2014
Xero provides the tools people need to build their business — beautifully.
Together with a great team I worked on key parts of the Xero website — particularly pages with the highest traffic and conversion rates, as well as new education initiatives like Xero TV.

Most of my time was spent reviewing analytics data and ideating new approaches to communicating the story of Xero to prospective customers. Many pages needed to be templated to support a programme of optimisation across the whole domain which included a transition to a new content management system.