About J

I'm J, a 29 year old multi-disciplinary designer based in Sydney, Australia with a passion for technology.

Spotto

Role
Chief Design Officer
Period
2018 – Now
Spotto is asset search made simple. Instantly see when and where your stuff was last located, so you spend less time looking for stuff and more on the things that matter. As the design lead, I have the privilege of working across the business and with our end users to design digital product that allows various personas to setup Spotto and find their stuff.

With a change in business strategy in Q1 2019, we rebuilt the entire product from the ground up which included establishing all new design systems and a modular, component based approach to our web applications.
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RedBalloon

Role
UX/UI Designer
Period
2017
A collaboration across the business with the development team to uplift the end-to-end mobile user experience/journey. The end product resulted in substantial year on year sales conversion of over 0.5% and similar improvements to Redii (another BRG subsidiary).  
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Sense Medical

Role
UX/UI Designer
Period
2015 – 2016
Working with Sense Medical, I provided Product and Visual Design expertise for their medical task management app ‘Cortex’ for iPhone and iPad. Cortex is embedded in various hospital workflows throughout New Zealand and has already contributed to a 20% reduction in length of stay and 12.5% reduction in readmission.
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Karbon

Role
Marketing Designer
Period
2015 – 2016
At Karbon I focused on marketing design tasks including the website, event materials and other marketing collateral. Karbon sought to improve the work lives of accountants through better communication tools so everyone was on the same page, including their clients. Inspired by fashion and objects of desire, we wanted to make accountants feel revered with great product experience and a brand that understood them well.
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Xero

Role
Marketing Designer
Period
2013 – 2014
Awards
2014 Best Awards Winner (Bronze)
2014 Best Awards Finalist
Xero is beautiful accounting software for small businesses. During my time as Marketing Designer at Xero I was charged with designing core parts of the user journey, collaborating with writers, data analysts and other designers to drive traffic and customer conversion. Key projects included redesigning xero.com which had over 1 million monthly visits, and video education web product ‘Xero TV.’
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