Karbon

Client
Karbon
Role
Marketing Designer
Period
2015–2016
Karbon provides a truly collaborative platform for accounting firms to manage workflows, communicate with teams and deliver exceptional client work.
At Karbon, we sought to improve the work lives of accountants with team communication software so everyone was on the same page, including our customer's clients. Inspired by fashion and objects of desire, we wanted to make accountants feel revered with great product experience and a brand that understood them well.

I designed an abstracted logo mark that incorporated elements of 'Karbon' fibre — a light, strong material — referencing the resilience of strong team communication that Karbon was all about.

My work was primarily website design, occasionally punctuated by print, photography and event design including digital event registration and the creative direction of a series of branded animated loops for business events.

Karbon events page design